When your rental home is vacant, or you’ve decided to rent your property out instead of selling it when you have to move out of the area, you’ll need to market it to potential tenants. There are a number of obvious things you’ll want to do, such as advertise it online. You can use sites like Zillow, Trulia and HotPads for that. We also recommend PostLets.com. This is a site where you can upload 25 photos of your property for free and they will upload your ad to a number of different sites. There are about 30 sites that get information from PostLets, including Zillow. It’s worth your time to market your property on PostLets.com.
One thing we have found over the years at Lighthouse is that response time to your ad is one of your most important marketing tools. When a tenant clicks on your property and they like it, so they decide to send you an email, the amount of time you spend before responding to that email means everything. Tenants generally have about a two-week window where they are looking for properties and actively seeking a place to live. You need to respond immediately because you want to show your property to as many tenants as possible. The idea is to find the best tenant, not just someone who shows up with a security deposit.
Every market is different, but the principles are all the same. Right now, we’re in a great market in south Atlanta and you shouldn’t have too hard a time marketing your property and finding a tenant. Put a sign in your yard and do some traditional real estate marketing. Get yourself online too. Everyone is using Google when they want to search for properties, so it’s important that you show up there on the first page of the Google search results. Respond immediately, whether that means getting a dedicated line or setting up a notification process in real time when a tenant contacts you. That will maximize your chances of finding the perfect tenant.
If you have any questions about marketing your property, or you’d like additional help, please contact us at Lighthouse Property Management, and we’d be happy to talk to you.